Skip to main content

Your Magic Moment in the Blue Ridge Mountains Awaits

Plan your retreat or meeting at Toccoa House Properties.

This highly sought-after wedding venue comes with a host of features and amenities, including:

  • Luxury Cabins and Lodging for 50 Guests
  • Onsite Wedding Chapel
  • Riverfront Ceremony Spaces
  • Covered Outdoor and Indoor Reception Areas
  • Affordable Wedding Packages
  • Unbelievable Photo-Op Spots
  • Direct Access to the Toccoa River
  • Walking Trails
  • Heated Swimming Pool & Hot Tubs
  • Much More

If you've been searching for a wedding venue that epitomizes beauty, relaxation, comfort, and convenience, look no further than Toccoa House Properties.

Wedding Venue Greenville, NC

The Toccoa House Properties Difference

As a wedding venue in Blue Ridge for couples in Greenville, NC, Toccoa House Properties is simply magical, where the beauty of the Blue Ridge Mountains meets the country-chic vibes of modern Appalachia. It has a distinctly custom-built feel, and for good reason. Nearly every inch of the property - from the luxurious cabins within walking distance of one another to the heated pool and more - was purpose-built for exceptional events, like weddings in Blue Ridge.

It all started when Oregonian Greg Spencer initially discovered the Blue Ridge area on a backpacking trip to the Cohutta Wilderness in the 1980s. A short time later, enamored of the area, Greg embarked on a land-purchasing mission that led him to 17 acres of undeveloped acreage. Amazed by the beauty of the Toccoa River and the inspiring views of the surrounding mountains, Greg wasted no time in securing what is now known as Toccoa House Properties.

Today, Toccoa House Properties exists as a one-of-a-kind, highly sought-after event space and wedding venue. As a family-owned and operated business, we take pride in putting on fairytale weddings for you and your guests. In fact, our unique location and commitment to personalized wedding services are what separate us from other wedding venues in North Georgia.

Simply put, we aren't afraid to go "above and beyond" for wedding clients. If you need assistance or advice, you can rest easy knowing that our team will answer your calls - not an automated answering machine or third-party service.

 Onsite Wedding Chapel Greenville, NC

Why Choose Toccoa House Properties as a Wedding Venue in Blue Ridge for Couples in Greenville, NC?

Here at Toccoa House Properties, we do things a little differently than other wedding venues in North Georgia. Unlike most, we own the land that so many brides and grooms have used for their destination weddings. We designed and built each of the luxury cabins you'll find onsite, where you and your wedding party can rest, relax, and reminisce. Plus, we personally manage the day-to-day needs of our wedding clients.

On your big day, our ultimate goal is to exceed your expectations through personalized service, outstanding amenities, and the peace of mind knowing that your needs are our priority. When your wedding takes place at Toccoa House Properties, you're the apple of our eye, no questions asked.

Here are just a few of the most popular reasons why guests choose Toccoa House Properties as their wedding venue in Georgia, along with some helpful tips from our seasoned wedding venue staff:

 Walking Trails Greenville, NC
 Wedding Packages Greenville, NC

Venue Size and Versatility

When it comes to venue size and versatility, few wedding locations can match Toccoa House Properties. That's because we provide an alluring mix of outdoor and indoor ceremony and reception options spread across 17+ acres of beauty. Whether you want to recite your vows in the tranquility of our chapel or say "I Do" with golden hour river views, we can accommodate you. With more than 1,000 feet of Toccoa River frontage, lush meadows, rustic walking trails, and more, having a storybook wedding in the mountains is easy, like Sunday morning.

Toccoa House Properties Pro Tip:

Keep in mind that this is your big day. You shouldn't feel obligated to invite teammates from your high school soccer team. Your wedding venue should be one that can accommodate those closest to you. Toccoa House Properties is equipped for weddings of various sizes and themes. Whether you want a quaint wedding with only your best friends or a larger ceremony, we have the right amount of room to make you comfortable.

 Indoor Reception Areas Greenville, NC

Location and Onsite Lodging

On your special day, chances are family and friends will be traveling to celebrate with you. These folks will need lodging both during and after your wedding. And if we're being honest, ease of accessibility is an important factor when choosing a wedding venue in Blue Ridge for couples in Greenville, NC. With six custom-built cabins, all within walking distance of one another, getting a good night's rest is easy when your wedding party stays at Toccoa House Properties. Need an offsite hotel or vacation rental? Blue Ridge, GA, is known for its charming and unique lodging options, many of which are only a few miles from our wedding space.

Toccoa House Properties Pro Tip:

When you contact our wedding coordinator to schedule a tour, make sure to ask about the fun and exciting cabin amenities we have. From pool tables to hot tubs and more, your wedding will be more than just memorable: it'll be downright fun!

 Greenville, NC

Wedding Venue Staff and Assistance

Toccoa House Properties takes pride in having one of the friendliest and most accessible teams in the industry. We assign a dedicated point of contact who can assist you with any queries regarding timelines, preferred vendors, or any other aspect of your wedding. Our goal is for you to feel fully informed and confident when you visit our Blue Ridge wedding venue for the first time so you can make an educated purchasing decision.

Our team would be happy to discuss:

  • Ceremony Ideas
  • Reception Specifics
  • Decorating and Theme Possibilities
  • Catering Needs
  • DJ and Entertainment Options
  • Photo and Video Opportunities
  • Wedding Venue Amenities
  • Bridal Party Requests
  • Groomsman Needs
Wedding Venue Greenville, NC

Breathtaking Photo Opportunities

When you and your spouse celebrate your anniversary a decade from now, you will look back at your wedding photos and reminisce about the wonderful moments you shared at Toccoa House Properties. We understand the importance of preserving these memories, and as such, work closely with you and your photographer to suggest unique and beautiful photo locations on our grounds. From waterfront walks along the Toccoa River to poses in front of our lovely pond, there is no shortage of photo-op locations for your photographer to choose from.

Need a little help choosing a local photographer for your wedding? As a popular wedding destination, we have had the pleasure of working with many talented photographers over the years. Through our experience, we have curated a list of preferred photographers who are familiar with our venue and have the skills to capture your special day beautifully.

We encourage you to check us out on Instagram and Facebook to see the scope of our wedding venue and gain inspiration from other happy couples.

 Onsite Wedding Chapel Greenville, NC

Decor

When it comes to the decor for your wedding, it's likely that you have some ideas already in mind. We're thrilled when our brides and grooms have a vision in mind because we take joy in bringing that vision to life. At Toccoa House Properties, we're happy to assist you and your decorator accent, fit, and accommodate your dream wedding. Looking for some artificial floral arrangements? Need a specific type of centerpiece? Contact our office today to learn more about how we can help.

Toccoa House Properties Pro Tip:

If you'd like to supply your own greenery, florals, lighting, and more, we suggest that you discuss your ideas with us when you tour our wedding venue. That way, we can get a head start on accommodating your needs.

 Walking Trails Greenville, NC

Affordable Wedding Packages

When asked to give feedback, guests cite our variety package options as a big reason for choosing our wedding venue in Blue Ridge for couples in Greenville, NC. We know that all couples will have different needs and budgets. That's why we offer a range of choices, from all-inclusive packages with lodging for 50 guests and complete access to Toccoa House Properties to Micro Packages with Vegas-inspired ceremonies that last an hour.

Some of our most popular packages include the following:

  • All Inclusive Wedding Packages
  • Destination Wedding Packages
  • Micro Wedding Packages
  • Toccoa House Weddings with Choice of Ceremony and Reception Space
  • Toccoa House Chapel Weddings with Use of Chapel and Surrounding Areas
  • Much More

Need more info about pricing, wedding planning, and day-of coordination? Our wedding coordinator is here to help! Contact our office for more information.

A Step-by-Step Guide for Choosing Your Wedding Venue in Blue Ridge for Couples in Greenville, NC

While we would be honored if you chose Toccoa House Properties as your wedding venue in Blue Ridge, we must admit that we're true romantics at heart. At the end of the day, we want your wedding to be the very best that it can be - which is why we're happy to provide some time-tested tips for selecting a location for your wedding.

step-one

Choose Your Style of Wedding

When selecting a venue for your wedding, it's important to take into account the overall look and atmosphere you wish to achieve. Your chosen wedding style will determine which venues are most suitable for you and your partner.

Some popular styles to consider may include:

  • Traditional
  • Whimsical
  • Romantic
  • Rustic
  • Fantasy
 Wedding Packages Greenville, NC
step-two

Pick a Wedding Date and List of Wedding Venue Choices

What time of the year do you want to get married? Once you have an idea of a season, like fall or spring, come up with a list of potential of wedding venues in Blue Ridge, GA, like Toccoa House Properties.

Keep in mind the following:

  • Guest Count
  • Wedding Budget
  • Wedding Style
 Indoor Reception Areas Greenville, NC
step-three

Schedule a Tour

One of the most important steps involved in choosing a wedding venue is to tour the space. Don't be afraid to ask pertinent questions. If the venue manager seems like they have better things to do than answer your questions, look elsewhere.

Make sure you take into account:

  • Size of Wedding Venue
  • Ambiance of Wedding Venue
  • Layout of Wedding Venue
 Greenville, NC
step-four

Consider Services and Amenities

Once you narrow down your wedding venue choices, consider the amenities and services the venue offers. Be sure to weigh what they offer against your needs and budget to further narrow down your choices.

Consider services and amenities such as:

  • Lodging
  • Ceremony and Reception Space
  • Seating
  • Day-Of Coordinator
Wedding Venue Greenville, NC
step-five

Determine the Location of Your Wedding Venue

If you think your guests will hate a particular wedding venue location, why consider it in the first place? Choosing a destination - like Toccoa House Properties - that is within a short driving distance of grocery stores and restaurants is almost always better than a hard-to-access venue.

 Onsite Wedding Chapel Greenville, NC
step-six

Check Out Wedding Venue Reviews

Do yourself a favor and check out the wedding venue's Google reviews and reviews on other platforms. You can also ask for opinions from people you trust, like friends and family members. Don't be afraid to reach out directly to people who have used the wedding venue previously. A wedding venue in Blue Ridge for couples in Greenville, NC, should be excited to show you their online reviews. If you notice a disparaging review, try asking the owner of the wedding venue to explain their side of the story before writing them off completely.

 Walking Trails Greenville, NC
step-seven

Compare Wedding Venues and Choose

Try coming up with a list of pros and cons of each wedding venue that you're considering. Doing so can help you whittle your list down to one or two choices. Remember to trust your gut throughout this process. If you've come down to two choices, and something about one of the venues rubbed you the wrong way, it's probably for a reason.

Features to consider when choosing your wedding venue may include:

  • Location
  • Amenities
  • Price
  • Reviews
  • Tour
  • Lodging
  • Accessibility
  • Attractiveness of Wedding Venue
 Wedding Packages Greenville, NC
step-eight

Confirm and Plan

Once you've settled on a wedding venue, it's time to book! As most wedding venues will tell you, try booking your venue at least a year before your wedding is set to take place. Doing so will give you plenty of time to plan. If you need help preparing, don't be afraid to work with a professional wedding planner to make your life easier.

Some items to plan for may include:

  • DJs or Entertainment
  • Caterers
  • Decorations
  • Attractions
  • Bridal Showers
  • Bachelor Parties
  • Post-Wedding Parties
 Indoor Reception Areas Greenville, NC

The Premier Wedding Venue in Blue Ridge, GA

When it comes to tying the knot with your soon-to-be spouse, there's a lot on your plate to consider. Choosing the right wedding space can mean the difference between the wedding of your dreams and an experience you'd like to forget. With six fully-furnished cabins, 17 acres of natural beauty, an array of outdoor activities, a quarter mile of Toccoa River frontage, and much more, there's no better option than our wedding venue in Blue Ridge for couples in Greenville, NC- Toccoa House Properties.

phone-number706-633-0141

Schedule An Appointment

Latest News in Greenville, NC

Best Internet Providers in Greenville, North Carolina

What is the best internet provider in Greenville?Optimum is the best internet service provider for most households in Greenville. In addition to offering one of the fastest plans in the city, Optimum’s service includes unlimited data and no required contracts or equipment fees. If Optimum isn’t available at your address, Metronet and T-Mobile are solid picks that most Greenville residents can access.If you're looking for the cheapest home broadband service, consider Metronet's 10...

What is the best internet provider in Greenville?

Optimum is the best internet service provider for most households in Greenville. In addition to offering one of the fastest plans in the city, Optimum’s service includes unlimited data and no required contracts or equipment fees. If Optimum isn’t available at your address, Metronet and T-Mobile are solid picks that most Greenville residents can access.

If you're looking for the cheapest home broadband service, consider Metronet's 100 megabits per second plan, which costs only $30 monthly. Metronet also offers one of the fastest plans in Greenville, tied with Verizon 5G Home Internet, Spectrum and Optimum. The rates of these ISPs vary, but all offer speeds up to 1,000Mbps.

Our methodology

CNET considers speeds, pricing, customer service and overall value to recommend the best internet service in Greenville across several categories. Our evaluation includes referencing a proprietary database built over years of reviewing internet services. We validate that against provider information by spot-checking local addresses for service availability. We also do a close read of providers' terms and conditions and, when needed, will call ISPs to verify the details.

Despite our efforts to find the most recent and accurate information, our process has some limitations you should know about. Pricing and speed data are variable: certain addresses may qualify for different service tiers, and monthly costs may vary, even within a city. The best way to identify your options is to plug your address into a provider's website.

Also, the prices, speed and other information listed above and in the provider cards below may differ from what we found in our research. The cards display the full range of a provider's pricing and speed across the US, according to our database of plan information provided directly by ISPs. At the same time, the text is specific to what's available in Greenville. The prices referenced within this article's text come from our research and include applicable discounts for setting up automatic payments each month -- a standard industry offering. Discounts and promotions might also be available for signing a term contract or bundling multiple services.

To learn more about how we review internet providers, visit our full methodology page.

Best internet in Greenville, North Carolina

Our take - With some of Greenville's cheapest and fastest broadband plans, this provider is an excellent choice for home internet, especially if you want to bundle your internet and television services. Optimum also offers internet under a fiber network to select Greenville households, but you'll probably only be serviceable for its cable ones.

Read full review

Or call to learn more: (866) 522-3629

Check with Optimum

Connection

Cable, fiber

Speed range

300 - 940 Mbps

Price range

$40 - $80 per month

Show more details

Our take - Although Brightspeed, Optimum and Pavlov Media have a small fiber presence in the city, Metronet has wider availability and will be your best bet for fiber internet.

Read full review

Or call to learn more: (877) 643-9162

Check with Metronet

Connection

Fiber

Speed range

100 - 3,000 Mbps

Price range

$30 - $115 per month

Show more details

Our take - Using its 5G network, this popular mobile provider offers simple and flat-rate home internet. If your household doesn’t require too much speed, check out T-Mobile Home Internet.

Read full review

Or call to learn more: (877) 687-6988

Check with T-Mobile

Connection

Fixed wireless

Speed range

72 - 245 Mbps

Show more details

Source: CNET analysis of provider data.

Other available internet providers in Greenville

What’s the cheapest internet plan in Greenville?

The average starting price for home broadband in Greenville is $45, but there are a couple of cheaper options if you want to pay the least monthly amount. Metronet offers the most affordable plan in the city, costing $30 per month for 100Mbps. Optimum also offers a plan under that $45 mark: $40 per month for 300Mbps speed.

Most providers we've mentioned also participate in the FCC's Affordable Connectivity Program, which gives eligible low-income households a $30 monthly discount (or up to $75 for households on tribal lands) for high-speed internet. You can use the ACP toward any internet plan -- not just the cheapest ones -- from participating providers.

Source: CNET analysis of provider data.

How to find internet deals and promotions in Greenville

The best internet deals and top promotions in Greenville depend on the discounts available during that period. Most deals are short-lived, but we look frequently for the latest offers.

Greenville internet providers, such as Metronet, Optimum and Spectrum, may offer lower introductory pricing or streaming add-ons for a limited time. Many, however, including T-Mobile, Brightspeed and Verizon, run the same standard pricing year-round.

For a more extensive list of promotions, check out our guide on the best internet deals.

How fast is Greenville broadband?

Greenville’s median download speed is about 252Mbps, which is pretty fast for home internet. However, if you’re searching for faster speeds than that, multiple providers offer up to a gigabit of speed for reasonable prices.

Metronet, Verizon, Spectrum and Optimum all tie for the fastest plan in Greenville, each promising speeds up to 1,000Mbps. Metronet will be your best option since it offers symmetrical download and upload speeds with no data caps or monthly equipment fees.

Source: CNET analysis of provider data.

What’s a good internet speed?

Most internet connection plans can now handle basic productivity and communication tasks. If you're looking for an internet plan that can accommodate videoconferencing, streaming video or gaming, you'll have a better experience with a more robust connection. Here's an overview of the recommended minimum download speeds for various applications, according to the FCC. Note that these are only guidelines and that internet speed, service and performance vary by connection type, provider and address.

For more information, refer to our guide on how much internet speed you really need.

How CNET chose the best internet providers in Greenville

Internet service providers are numerous and regional. Unlike the latest smartphone, laptop, router or kitchen tool, it's impractical to personally test every internet service provider in a given city. So what's our approach? For starters, we tap into a proprietary database of pricing, availability and speed information that draws from our own historical ISP data, partner data and mapping information from the Federal Communications Commission at FCC.gov.

It doesn’t end there; we go to the FCC’s website to check our data and ensure we consider every ISP that provides service in an area. We also input local addresses on provider websites to find specific options for residents. We look at sources, including the American Customer Satisfaction Index and J.D. Power, to evaluate how happy customers are with an ISP's service. ISP plans and prices are subject to frequent changes; all information provided is accurate as of publication.

Once we have this localized information, we ask three main questions:

While the answer to those questions is often layered and complex, the providers who come closest to “yes” on all three are the ones we recommend. When selecting the cheapest internet service, we look for the plans with the lowest monthly fee, though we also factor in things like price increases, equipment fees and contracts. Choosing the fastest internet service is relatively straightforward. We look at advertised upload and download speeds and consider real-world speed data from sources like Ookla and FCC reports.

To explore our process in more depth, visit our how we test ISPs page.

What’s the final word on internet providers in Greenville?

If you’re living in Greenville and searching for home broadband, your best bet will be Optimum’s cable service. Although Metronet offers the best fiber internet in the city, less than half of residents can access it. Optimum has much wider coverage than Metronet, and its plans come with unlimited data and no monthly equipment costs. But if Optimum isn’t available at your location, Metronet should be your next pick.

Internet providers in Greenville FAQs

Hurricane force wind gusts for a few locations last night

Last night’s storm brought wind gusts from 40 to 70 mph across Eastern NC.Here’s some of last night’s peak winds gusts:Beaufort County...Washington 48 MPHAurora 42 MPHBath 41 MPHCarteret County...Beaufort 69 MPHCape Lookout 62 MPHFort Macon 61 MPHAtlantic Beach 44 MPHMorehead City ...

Last night’s storm brought wind gusts from 40 to 70 mph across Eastern NC.

Here’s some of last night’s peak winds gusts:

Beaufort County...

Washington 48 MPH

Aurora 42 MPH

Bath 41 MPH

Carteret County...

Beaufort 69 MPH

Cape Lookout 62 MPH

Fort Macon 61 MPH

Atlantic Beach 44 MPH

Morehead City 40 MPH

Craven County...

New Bern 77 MPH

Cherry Point 63 MPH

Havelock 41 MPH

Dare County...

Avon 62 MPH

Rodanthe 59 MPH

Frisco 56 MPH

Nags Head 55 MPH

Buxton 50 MPH

Manteo 47 MPH

Kill Devil Hills 44 MPH

Duplin County...

Wallace 52 MPH

Kenansville 50 MPH

Hyde County...

Engelhard 43 MPH

Lenoir County...

Kinston 46 MPH

Martin County...

Williamston 46 MPH

Onslow County...

Jacksonville 78 MPH

Richlands 51 MPH

Pamlico County...

Oriental 50 MPH

Pitt County...

Greenville 54 MPH

Farmville 46 MPH

Washington County...

Creswell 2.6 SSW 49 MPH

Roper 46 MPH

Maritime Stations...

Atlantic Channel 102 MPH

Jennettes Pier 101 MPH

We will have another round of potentially severe weather late Friday into Friday night, so to keep you and your family safe and up to date on conditions, we’ve also designated late Friday/Friday night a First Alert Weather Day. It is still too early to nail down specifics for Friday but plan on it being a more evening-overnight-focused storm system.

Stay tuned to WITN and the WITN First Alert Weather App for the latest information.

Copyright 2023 WITN. All rights reserved.

ECU Health, Acadia Healthcare host groundbreaking ceremony for new behavioral health hospital

GREENVILLE, N.C. (November 1, 2023) – ECU Health and Acadia Healthcare held a ceremony today to celebrate the start of construction on its ...

GREENVILLE, N.C. (November 1, 2023) – ECU Health and Acadia Healthcare held a ceremony today to celebrate the start of construction on its previously announced state-of-the-art, 144-bed behavioral health hospital in Greenville, North Carolina. The event occurred on the site of the new hospital – located at 2820 MacGregor Downs Road, Greenville, North Carolina 27834 – and celebrated the joint venture partnership between ECU Health and Acadia Healthcare, which will own and operate the new hospital together.

Slated to open in Spring 2025, the hospital will be a center of excellence situated less than a mile from ECU Health Medical Center. It will offer comprehensive inpatient and intensive outpatient treatment for adults, seniors, children and adolescents who struggle with acute symptoms of mental health such as anxiety, depression, bipolar disorder, post-traumatic stress disorder (PTSD), as well as treatment for co-occurring disorders. Thomas Construction Group is the general contractor, and Stengel Hill Architecture is the architect for the project.

“Too many people, including children, in North Carolina get stuck in emergency departments when they urgently need short-term and high-quality behavioral health care,” said North Carolina Department of Health and Human Services Sec. Kody H. Kinsley. “This new hospital will create lasting change in this region by making behavioral health services easier to access when and where they are needed.”

The new hospital will also serve as a teaching hospital for psychiatry, social work, nursing and other behavioral health professionals. This will address the shortage of clinical behavioral healthcare professionals in the area, training students and residents from the Brody School of Medicine at East Carolina University, many of whom will go on to practice in eastern North Carolina and carry forth ECU Health’s mission to improve the health and well-being of the region.

The hospital will include 24 inpatient beds specifically for children and adolescents with behavioral health needs. These beds will be the first of their kind in ECU Health’s 29-county service area and the only child and adolescent beds within 75 miles of Greenville, North Carolina.

“The shortage of mental health resources is a critical challenge in North Carolina,” said Dr. Michael Waldrum, chief executive officer of ECU Health and dean of the Brody School of Medicine. “We are pleased construction is underway for our new behavioral health hospital, and this moment marks another milestone in our effort to improve access to behavioral health care for the region. It will provide the hope and healing residents of Greenville and the surrounding communities need when dealing with complex behavioral health issues.”

Prior to the pandemic, nearly one in five North Carolinians were experiencing a mental, behavioral or emotional disorder, according to a report from the North Carolina Institute of Medicine’s Task Force on Mental Health and Substance Use. In the past three years, national data indicates a growing trend of depression and anxiety symptoms. This partnership demonstrates a commitment to addressing mental illnesses and substance use disorders, normalizing and treating them with the latest science and medicine in appropriate care settings.

“This new hospital will provide North Carolinians with expanded access to quality behavioral health services and treatment from specialized clinical teams in a carefully designed environment,” said Chris Hunter, chief executive officer of Acadia Healthcare. “We are so proud to be affiliated with ECU Health, working together to address the strong need in this area and building upon their legacy and commitment to behavioral health services. This hospital will be a strong member of the Greenville community, collaborating with all organizations, hospitals and first responders. It will be a beacon of hope for patients and families in eastern North Carolina.”

To learn more about the partnership between ECU Health and Acadia Healthcare, visit ENCBehavioralHealth.org.

MrBeast scoops up more land and homes as YouTuber broadens reach across NC city

Two watchtowers stand outside MrBeast’s “top secret” filming studio, their height difficult to discern from across an expansive field. The towers weren’t erected to provide actual security. Like most of what MrBeast builds, they were there to make content.It was a recent weekday in North Greenville, a section of the Eastern North Carolina city dense with manufacturing ...

Two watchtowers stand outside MrBeast’s “top secret” filming studio, their height difficult to discern from across an expansive field. The towers weren’t erected to provide actual security. Like most of what MrBeast builds, they were there to make content.

It was a recent weekday in North Greenville, a section of the Eastern North Carolina city dense with manufacturing and pharmaceutical operations like Thermo Fisher, Catalent, Hyster-Yale forklifts, and Grady-White boats. Among these traditional employers is a new multi-million dollar complex from a thoroughly modern industry.

Jimmy Donaldson, better known as MrBeast, is the world’s most popular YouTuber. At 25, he has amassed 244 million subscribers — more than any other person on the platform. Since he first went viral in 2017, his videos have featured increasingly large prize giveaways, mass acts of philanthropy, eccentric tasks and elaborate stunts all designed and edited in the city where Donaldson was raised.

There is evidence of MrBeast across Greenville, a college town of 89,000 divided by the Tar River in Pitt County. Locals will see luxury sports cars zip past. The local fire department has issued public noise warnings ahead of certain stunts. And East Carolina University is developing an online content creator program in partnership with the city’s most famous resident.

It’s far from shocking to meet someone in Greenville who’s appeared in a MrBeast video. Several have won cash, jewelry, cars, even an island. But other MrBeast signs are more subtle. Like the new studio built on land Donaldson purchased in 2021 through an entity called Creative Grid LLC. No name or logo indicates it is a MrBeast building, but Pitt County records connect the facility to the YouTuber.

In a 2022 interview, Donaldson showed off this $14 million facility, which includes a 50,000 square-foot warehouse called Studio C where he and his team construct dream-like sets. Three years ago, Creative Grid also bought a 28-acre field outside the complex, which is where the watchtowers recently hovered above several big ramps, mounds of straw and a makeshift structure simply labeled “Bank.”

It isn’t clear if these were all for a specific stunt, but a previous MrBeast competition did award $100,000 to whoever first pretend “robbed” a fake “bank.”

Last year, Donaldson acquired more land around the complex, county property records show, with Creative Grid scooping up an additional 95 acres. Part of this property was sold by the Greenville Eastern North Carolina Alliance, a nonprofit promoting the city’s business profile.

“He’s operating in a new industry that even the state and localities are still trying to grasp how do we best help?” Greenville ENC Alliance president Josh Lewis said.

The News & Observer asked MrBeast, the business, what the company intends to do with the North Greenville land it purchased last year but did not hear back. Nor did MrBeast share its local headcount, which Lewis estimates to be “closer to 200 direct employees” along with a steady flow of construction and video contractors.

Donaldson has previously discussed his disinterest in relocating MrBeast operations to a larger city, citing the affordability and support of his Eastern North Carolina community. Every job position currently posted on the company’s website is based in Greenville.

Property records also shed light on Donaldson’s residential holdings. In 2019, he spent $318,000 on a single-family home in a quiet upper-middle-class neighborhood south of downtown Greenville named Windsor. Over the next three years, he purchased four surrounding houses, forming a cluster of MrBeast houses near a cul-de-sac on a street called Royal Drive.

These properties ranged in price from $260,000 to $680,000. One former owner, who requested to speak anonymously, said she wasn’t looking to leave the neighborhood when MrBeast’s team approached her in 2021. After the owner rejected offers on the house from MrBeast intermediaries, Donaldson called her himself.

“He asked what it would take to complete the deal,” she said.

The former owner acknowledges she received above market value for the house but wasn’t pleased with being bought out of a home in which she had only recently moved.

Neighbors on Royal Drive say the prominent social media influencer hasn’t upset the street’s tranquility. “Unless you know, you wouldn’t know that he operates around over there,” Malcom Dcosta said.

Another neighbor, Raymond Neelon, said kids used to approach MrBeast for autographs when they saw him on the street. This stopped, Neelon said, after Donaldson seemed to stop casually going out in the neighborhood.

Job postings for MrBeast, the business, offer new employees 90 days of company-provided housing, suggesting one possible use of the homes today.

But it’s unclear how often Donaldson lives in the neighborhood. It’s been reported he routinely films up to 15 hours a day, and he keeps a small apartment at the North Greenville studios to remove a commute.

Though Donaldson has scaled back his appearances around Greenville, he used the city as a playground when he was starting out on YouTube. Just from walking around Greenville, residents might pass a tree full of money or be given $10,000 without explanation. A camera crew chasing a Lamborghini started making sense in a small city historically known for farming and tobacco.

Once, in 2019, Donaldson’s brother CJ spent 24 hours in a dumpster behind the popular downtown bar Sup Dogs.

“I remember another time we were in the middle of lunch and like 100 Zombies in full paint walked in and just started walking everywhere in our restaurant,” said Sup Dogs owner Bret Oliverio. “That was him. And a member of his crew once pulled up in a car made of Legos.”

But today, random street stunts have largely been swapped for highly produced spectacles contained within Studio C or in locations far outside Greenville. The new studios have sound-proof ceilings, and the Greenville fire and rescue department hasn’t made a public noise alert for a stunt in more than a year.

Many of Donaldson’s crew members have become famous in their own right, and locals also note their presence around town. But as for MrBeast himself, even his hometown isn’t immune to the unprecedented hype that shadows a person with 244 million followers.

Oliverio, who had a front row seat to Donaldson’s career, said he’s scaled back his visits to Sup Dogs.

“People respect him and he’s not overly bothered or annoyed,” said Oliverio. “But I do think we’re probably one of the most high-volume restaurants in Greenville, and a busy restaurant might not be a place where he wants to spend a ton of time.”

Follow more of our reporting on

See all stories

All-women-owned bakery set to open in downtown Greenville

GREENVILLE, N.C-(WNCT) – Cornflower Bakehouse is making its debut in downtown Greenville in a couple of weeks. The Bakery will be taking the place of the old SOCO restaurant (304 South Greene Street) and hopes to make an immediate impact.The business’ official opening is Small Business Saturday, which is on Nov. 25.While the bakery will feature delicious scones, buttery and flaky delights and all other sorts of pastries, it serves an even greater purpose. The trio of Emily Parker, Khristi Dixon and Rachael Martin ar...

GREENVILLE, N.C-(WNCT) – Cornflower Bakehouse is making its debut in downtown Greenville in a couple of weeks. The Bakery will be taking the place of the old SOCO restaurant (304 South Greene Street) and hopes to make an immediate impact.

The business’ official opening is Small Business Saturday, which is on Nov. 25.

While the bakery will feature delicious scones, buttery and flaky delights and all other sorts of pastries, it serves an even greater purpose. The trio of Emily Parker, Khristi Dixon and Rachael Martin are prepared to bring an all-women-based approach in an effort to share inclusivity.

Emily Parker, the Co-Founder of Cornflower, was the most recent winner of “Chef Showdown.” The bakery coined its name because of the dish that helped her bring home the grand prize.

“When I won the Chef Showdown, I did a cross of a Twinkie and cornbread,” she said. “I love using corn and making it sweet and making it savory. I just think that cornflowers are also just beautiful.”

Not only does Parker think the importance of the name is beautiful, but the mission of the bakery is just as significant to her. She is especially excited to work with women who are able to express themselves and be in a collaborative environment.

“I’m really excited to actually work with women and have a totally different dynamic and to really be able to let people express themselves and feel a part of the kitchen instead of just you know going through the motions or working for somebody else,” Parker said. “I want this to be hands-on for everybody. I want everyone to be able to bring something to the table.”

Parker’s head baker, Rachael Martin, was asked if she knew of anyone who’d be interested in becoming a baker at Cornflower. Martin, without hesitation, knew that she was fully willing to commit to the idea, especially after finding out what it entailed.

“I’m super excited to work for like a woman-owned business. I’ve worked for a couple in the past, which I loved as well but I haven’t actually worked in the heart of like downtown Greenville before so I’m excited to be a part of the new like community event, and things that I haven’t been a part of in the past.”

The bakery has big plans when it opens and continues to come together with new ideas. Those include having poetry nights, yoga on the patio and live music. It will also feature a “pay what you can” menu for people who might not be able to afford food but won’t be leaving empty-handed.

Disclaimer:

This website publishes news articles that contain copyrighted material whose use has not been specifically authorized by the copyright owner. The non-commercial use of these news articles for the purposes of local news reporting constitutes "Fair Use" of the copyrighted materials as provided for in Section 107 of the US Copyright Law.
Service Areas: